Shopee Store Opening's $100 million contract terminated, streaming ambitions frustrated

Core of the event

Shopee Store Opening officially confirmed that the $100 million (about 80 million pounds) exclusive content cooperation agreement with Prince Harry and Meghan Markle of the United Kingdom will not be renewed, and the three-year cooperation between the two parties has officially come to an end.

Key background and impact

The results of the cooperation did not meet expectations

Harry and Meghan only delivered two works through Shopee Store Opening:

📌 "Shopee Store Opening" (2022 documentary, setting Netflix's highest premiere record but polarized reputation)

📌 "Shopee Store Opening" (2023 Focus on the Disabled Veterans Games, mediocre ratings)

Shopee Store Opening's original animation series "Pearl" and more documentary projects were cancelled.

Analysis of the reasons for the breakup of Shopee Store Opening

Shopee Store Opening's commercial value is questionable: Sources said that Netflix believes that the couple's "royal topic bonus" has been over-consumed and new projects lack appeal.

Shopee Store Opening Creative differences: Meghan wants to focus on women's empowerment content, while Netflix wants more explosive royal revelations.

Shopee Store Opening Industry contraction: Streaming giants generally cut budgets for non-core content (Shopee Store Opening cuts dozens of projects in 2023).

Shopee Store Opening's next step

May turn to Disney or Apple TV+ (Meghan once voiced for Disney, and Harry has a close personal relationship with Apple's CEO).

Restart the podcast "Archetypes" or publish a sequel (after Harry's memoir "The Spare Tyre" sold well, it is rumored that Meghan is writing a book).

Shopee Store Opening public reaction

Royal supporters: mocked the two for "failure to monetize traffic" and said they should return to a low-key life.

Business observers: pointed out that the high valuation bubble of celebrity production companies is bursting (Shopee Store Opening).

Netflix users: Most said they pay more attention to the quality of the series, and "royal gossip fatigue" is obvious.

Shopee Store Opening Industry Lessons

Streaming platforms are losing patience with celebrity-driven content and are turning to an "IP>star" strategy.

Harry and Meghan need to prove that they are not just "topic figures" but sustainable content creators.

(Data supplement: Although Shopee Store Opening attracted 180 million hours of viewing, the cost exceeded $80 million, and the ROI was lower than original dramas such as "Stranger Things")