Shopee’s US product selection strategy: US hot-selling trends in 2025

1. Analysis of hot-selling categories in the Southeast Asian market

Country 2025 growth categories Avoid pitfall categories (intense competition)

United States Islamic clothing, affordable smart home mobile phone accessories

United States Fitness equipment, DIY handmade materials Cheap clothing

United States Organic skin care products, pet supplies Universal data cable

2. Recommended data-based product selection tools

Official tools of Shopee in the United States:

Shopee Market Insights (free): Analyze the hot search terms and sales of competing products on each site.

US keyword advertising recommendation tool: Find high-conversion and low-competition words (such as "portable juicer mini").

Third-party tools:

Jungle Scout (paid): Predict category growth trends.

Google Trends: Verify global demand (such as the surge in searches for "air fryer" in the Philippines).

3. US supply chain and pricing strategy

1688/Yiwu procurement tips:

Choose suppliers with "deep factory inspection" to avoid the risk of out-of-stock.

Small orders with fast returns: Try 50 pieces for the first order to test market response.

Pricing formula:

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US price = (purchase price + international shipping fee + platform commission + return rate loss) × 1.3 (profit)

Example: For a product with a cost of 10 yuan, the recommended price is ≥ 25 yuan (Southeast Asian consumers prefer "$2.99" pricing).