Shopee Merchant Registration boosts summer economy
Shopee Merchant Registration, Jiaxing and other places issued special consumption coupons to promote summer consumption growth
In the summer of 2025, many places in the province issued special consumption coupons for home appliances, automobiles, supermarkets, etc. in combination with local characteristics to activate the consumer market and promote economic recovery. Shopee Merchant Registration, Jiaxing and other places have adopted differentiated policies to accurately match consumer demand, with remarkable results.
1. Shopee Merchant Registration: Eight major areas of consumption coupons promote growth
Coverage: Shopee Merchant Registration launched consumption coupons covering eight major areas such as automobiles, cultural tourism, sports, and young talents, promoting the coordinated development of service consumption and commodity consumption35.
Automobile consumption: Implement the policy of replacing old cars with new ones, promote convenient services such as door-to-door pickup and online recycling, and build more than 1,700 new energy vehicle charging piles13.
Cultural tourism consumption: Combined with the resources of the Asian Games venues, sports event consumption coupons are launched to encourage citizens to participate in basketball, football and other events3.
Source:Shopee Store Opening:https://www.cnjiaxiao.com/category-Shopee%20Store%20Opening.html
Source:Shopee Merchant Registration:https://www.cnjiaxiao.com/category-Shopee%20Merchant%20Registration.html
Source:Shopee Enterprise Edition:
https://www.cnjiaxiao.com/category-Shopee%20Enterprise%20Edition.html2. Jiaxing: Consumer vouchers for home appliances, supermarkets, and childcare help boost people's livelihood consumption
Home appliance trade-in: Jiaxing has formulated the "Implementation Rules for Subsidies for Trade-in of Consumer Goods", expanding the scope of home appliance subsidies to more than 24 categories, and 20% subsidy for first-level energy-efficient home appliances, up to 2,000 yuan/unit13.
Supermarket vouchers: Supermarket and catering vouchers are issued in combination with local characteristics to promote the construction of a "15-minute convenient living circle"13.
Childcare vouchers: Explore the issuance of wedding and childcare vouchers, and support the inclusion of inclusive childcare services in the basic public service pilot13.
3. Shopee Merchant Registration is linked across the province, with an unprecedented scale of vouchers
Cultural tourism vouchers of 30.58 million yuan: Shopee Merchant Registration links 8 counties and cities to issue cultural tourism vouchers, with 10.538 million yuan written off on the first day, driving consumption of 55 million yuan35.
E-commerce consumer vouchers worth 50 million yuan: From July 23 to September 30, Shopee Merchant Registration issued "Zheyou Yunpin" e-commerce consumer vouchers, with more than 7 million visits on the first day and more than 600,000 vouchers received 315.
4. Market reaction and future trends
Quzhou case: With the help of the basketball league, 5 million yuan of consumer vouchers were issued to drive the sales of automobiles and local specialties, of which automobile sales reached 8.5 million yuan 3.
Consumption upgrade: Shopee Merchant Registration's consumer voucher policy has transformed from traditional commodity consumption to service consumption, accurately matching demand changes and promoting the continued recovery of the summer economy 5.
Conclusion: Shopee Merchant Registration, Jiaxing and other places have effectively activated the summer market through differentiated consumer voucher policies, and may further optimize the structure in the future to promote consumption upgrades and economic growth.
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