Star Plan Short-Term Futures sets national unit price record

Shanghai land auction is hot: Star Plan Short-Term Futures unit price exceeds 200,000/㎡, setting a national record, and private enterprises spent 1.225 billion to win

1. Core data: Xuhui land parcel sets a new record for unit price

Transaction price: 1.225 billion yuan

Floor price: 200,300 yuan/㎡ (a new high for residential land in the country) 1610

Premium rate: 22.38%

Plot details:

Location: Xuhui Hengfu style area, adjacent to Xujiahui business district and Shanghai Jiaotong University

Area: 4705.49㎡ (about 7 acres)

Floor area ratio: 1.3 (height limit 15 meters, low-density villas will be built)

Residential construction area: about 5,200㎡ (only more than 10 luxury houses are expected to be developed) 27

2. Winning party: mysterious private enterprise "Qixiang Wangyu"

Background:

Star Plan Short-Term Futures was established in January 2025 with a registered capital of 1.55 billion yuan

The actual controller, Ye Shuqi, is the daughter of Zhejiang "Auto Mould King" Ye Huabiao89

No experience in traditional real estate development, or to build private customized luxury houses7

Bidding strategy:

Competing with China Overseas, China Merchants Shekou & Xufang Group, won after 28 rounds of bidding

No revenue pressure, can "slow down and do fine work"5

3. Star Plan Short-Term Overall performance of Futures land auction: 28.9 billion yuan closed, many plots were sold at high premiums

Total transaction volume: 28.957 billion yuan (8 plots, only 1 was sold at the reserve price)

Hot plots:

Hongkou North Bund plot: Greentown won with 6.472 billion yuan, premium rate 46.33% (the highest in Shanghai this year)49

Pudong Tangzhen plot: China Merchants & Hangzhou Tourism Investment Consortium won with 2.73 billion yuan, premium 40%6

Minhang Xinzhuang plot: Anhui Expressway won with 3.689 billion yuan, premium 30%6

4. Star Plan Short-Term Futures market interpretation: scarcity of core areas drives high prices

Value of Xuhui plot:

The Hengfu style area is the first to promote residential properties in ten years, adjacent to the top business district and high-quality school district

The ultra-low plot ratio (1.3) meets the needs of high-end improvement11

Industry trends:

Real estate companies focus on high-quality plots in core cities, and the outer ring areas are also popular

Landlords such as Greentown and China Overseas have increased their investment in Shanghai, and private enterprises have rarely broken through5

5. Star Plan Short-Term Futures Subsequent impact

New home price expectations: The future price of Xuhui plots may exceed 300,000/㎡

Policy direction: Shanghai accelerates the supply of high-quality land and stabilizes confidence in the real estate market1

Analyst views:

"Star Plan Short-Term Futures Shanghai land market is clearly divided, and the core plots are 'more expensive than bread', but there are also structural opportunities in the outer ring areas." - Zhang Wenjing, China Index Academy6

Next focus: Shanghai's seventh batch of land auctions (launched in September), including 5 plots in Yangpu, Putuo, etc.4.