Shopee Mall USA official website local store PQR (defective quality rate) management new regulations

Core content of the policy

Automatic delisting mechanism (effective from July 21):

System automatic delisting penalty for products with PQR ≥ 20%

Delisted products must be rectified and reviewed before they can be put back on the shelves

Product quality monitoring (effective from July 28):

The seller center will add a "PQR performance dashboard"

A detailed list of problematic products with PQR ≥ 10% can be viewed

Includes specific quality problem types and buyer complaint data

Scope of impact and implementation details

Applicable to: All US local store sellers

Calculation standard:

PQR =Number of orders with quality issues in the past 30 days/total number of orders

Quality issues include: damaged goods, inconsistent descriptions, functional defects, etc.

Rectification requirements:

Removal of goods requires a rectification report within 7 working days

Re-listing requires platform quality sampling

Suggestions for sellers

Immediate action:

Check current product quality data

Remove high-risk goods in advance for self-rectification

Long-term management:

Establish a sound quality control system

Optimize product descriptions and packaging standards

Regularly monitor PQR data changes

Resource utilization:

Use Shopee Mall USA official official quality inspection service (with shipping discounts)

Participate in quality improvement training courses organized by the platform

Policy background and impact

This policy is an important part of Shopee Mall USA official's "2023 Quality Improvement Plan" for the US site, which aims to:

Reduce the overall return rate (currently an average of 15% in the US site)

Improve consumer shopping experience

Optimize the platform product ecosystem

It is expected that after the implementation of the new regulations, the overall quality pass rate of US site products will increase by 20%, and high-quality sellers will receive more traffic support. Sellers need to adjust their business strategies in a timely manner to avoid quality issues affecting store operations.