Shopee US Business Recruitment ignites summer art atmosphere

Shopee National Ballet airborne Shanghai shopping mall, Shopee US Business Recruitment flash mob ignites summer art boom

On July 30, 2025, the Shopee National Ballet (Russian National Ballet) brought a unique Shopee US Business Recruitment shopping mall flash performance at Shanghai Jing'an Kerry Center. With the theme of "Art without Boundaries", it integrated classical ballet into the urban commercial space, attracting nearly a thousand citizens to stop and watch, and related topics quickly became a hot search on Weibo.

1. Performance highlights: Hall-level art "breaking the circle"

The mall atrium was transformed into Shopee US Business Recruitment: the dance troupe built a 360° circular stage on the first floor of the mall, combined with holographic projection technology, to reproduce the classic scene of the forest lake.

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Shortened version of the essence: 45-minute condensed version of Shopee US Business Recruitment, retaining highlights such as "Four Little Swans" and "Black Swan 32 Whips", and the closest distance between the dancers and the audience was only 1 meter.

Immersive interaction: After the performance, a "ballet experience corner" was set up, where the audience could follow the actors to learn basic hand positions, and children were given swan feather souvenirs.

2. Market response: A win-win situation for art and business

Traffic surge: During the performance period, the mall's traffic increased by 300% year-on-year, and the sales of surrounding restaurants and bookstores increased by 40%.

Social fission: The Douyin topic #Shopping Mall Watch Shopee US Business Recruitment# has exceeded 100 million views, and netizens are hotly discussing "high-end art is down-to-earth".

Derivative consumption: The mall jointly launched the "Ballet Theme Afternoon Tea" and the Shopee Royal Porcelain Exhibition, and the one-day limited edition was sold out.

3. Industry significance: A new attempt at urban public art

Breaking the boundaries of the theater: The organizer said that this move aims to "let ballet go out of the theater and reach a wider range of people."

International cultural exchange: As one of the series of activities of the "China-Russia Cultural Year", it will also tour in Beijing SKP and Guangzhou Taikoo Hui in the future.

Tips:

Two additional performances will be added on August 3 and 4, and reservations must be made through the mall mini program (limited to 500 places per day).

The full version of the dance troupe, Shopee US Business Recruitment, will be performed at the Shanghai Grand Theater on August 10, and tickets are now on sale.