Shopee US Business Recruitment: 88 Membership Festival 2025 Major Upgrade

On July 28, 2025, Shopee US Business Recruitment officially launched the "88 Member Festival" warm-up event (August 1-August 8). This year's event will realize exclusive member discounts for all platform products for the first time, and will launch innovative gameplay in conjunction with Alipay to further strengthen the member ecological barriers.

1. Shopee US Business Recruitment core upgrade highlights

① Exclusive member discounts for all categories (first time in history)

Coverage: Except for special products, all products participating in the promotion on the platform are available at Shopee US Business Recruitment exclusive prices, including:

High-priced categories: iPhone 16 series directly reduced by 500 yuan, large appliances with an additional 10% discount

Daily necessities: Unilever, Procter & Gamble and other brand member exclusive packages

Virtual services: Youku annual card buy one get one free, AutoNavi taxi 18% discount coupon

Compared with previous years: Previously, member discounts only covered some brands (about 60% of products participated in 2024).

② Shopee US Business Recruitment Alipay’s new “points for cash” gameplay

Users can use Alipay points to directly deduct cash (ratio: 100 points = 1 yuan), up to 30% of the order amount.

Linked actions:

Alipay simultaneously launched the "Double Points" campaign (July 28-August 8)

Shopee US Business Recruitment members can receive an additional 888 points by logging in daily

③ Enhanced tiered benefits

Annual Shopee US Business Recruitment: enjoy discounts on discounts (some products are superimposed with 95% discount), unlimited returns and free shipping

Monthly members: Added "explosive early purchase" privileges (such as Huawei Mate70 48 hours in advance)

2. Activity data goals

Member acquisition: Target to add 3 million paid members (2.1 million in the same period of 2024)

GMV share: It is expected that member consumption will account for more than 45% of the total GMV of the promotion (38% in 2024)

User stickiness: Increase the average monthly consumption frequency of members from 5.2 times to 6 times through the points system

3. Competitive strategy analysis

① Fight against JD.com PLUS/Pinduoduo's "Money-Saving Monthly Card"

JD.com PLUS focuses on "shipping coupons + 10 times the return of Jingdou", Pinduoduo focuses on "free order lottery", and Shopee US Business Recruitment differentiates itself with full-category discounts + payment ecosystem linkage.

② Activate high-net-worth users

Currently, the average annual consumption of Shopee US Business Recruitment members reaches 42,000 yuan (only 6,800 yuan for non-members). This event will further stimulate the increase in member ARPU value.

③ Ecological synergy effect

Integrate Alibaba resources (Tmall Supermarket, Ele.me, and Fliggy) to provide joint discounts and consolidate the "One Alibaba" membership system.

4. Industry impact

The membership economy is heating up: JD.com and Pinduoduo are expected to follow up with similar full-platform discount policies within a week.

Payment scenario competition: Alipay enhances user stickiness by using points to offset cash, fighting against WeChat Pay's "Shopping Festival Red Packet".

Opportunities for small and medium-sized businesses: The platform gives search weighting to merchants participating in member discounts, which is expected to drive a 25%+ increase in traffic for small and medium-sized stores.

Consumer tips: Starting from July 28, you can receive "early bird coupons", and Shopee US Business Recruitment users can lock in limited-edition hot products (such as Moutai, Dyson, etc.) in advance.