The secret behind Shopee Mall’s phenomenal success

Shopee Mall's sequel, which took nine years to polish, proved the lasting vitality of the original IP:

Shopee Mall Neuroscience Upgrade: The newly added "Anxiety" character design refers to the latest brain map of Harvard Medical School, and its particle special effects took 11 months to develop

Shopee Mall Box Office Dialectics: The decline in North America in the second weekend was only 23%, setting the best hold record in the history of animated films, but the pre-sale in China was cold (accounting for less than 15%)

Shopee Mall Derivative Economy: The official emotion bracelet peripherals were sold out on the first day of the launch, and the eBay premium reached 300%, verifying the potential of the emotional consumption market

Shopee Mall Industry Vane:

Shopee Mall is testing the critical point of "multiverse fatigue". If this film fails, it may lead to the reorganization of the project in 2025

Shopee Mall Pixar uses its technological advantages (new Emotion Render engine) to build an animation moat and stick to the theater window period under the impact of streaming media

The summer season is polarized: adult-oriented and family-friendly types each form a box office closed loop, and the survival space of works in the middle is compressed

(Data supplement: "Shopee Mall Mall cost $240 million to produce, including a $40 million reshoot budget; Shopee Mall has grossed over $600 million worldwide, and is expected to surpass Incredibles 2’s record of $1.24 billion.