Shopee US Recruitment Department's recruitment policies and operations in the United States

Current status of Shopee US Recruitment Department in the United States

Market positioning: Shopee US Recruitment Department in the United States (Shopee US Recruitment Department US) is mainly aimed at cross-border sellers in Southeast Asia, Latin America and China, focusing on high-cost-effective products. Competitive categories include fashion, home furnishings, 3C electronics, beauty, etc.

User groups: Mainly attract price-sensitive consumers, especially young users and minority communities (such as Hispanics and Asians).

Market share: Compared with Amazon, Walmart, Temu, and Shein, Shopee US Recruitment Department is still in the growth stage in the United States, but the growth rate is faster.

2025 Shopee US Recruitment Department US investment policy

(1) Shopee US Recruitment Department entry requirements

✅ Enterprise qualifications: A business license is required (both Chinese and American companies are acceptable).

✅ Category restrictions: The sale of weapons, adult products, infringing goods, etc. is prohibited.

✅ Logistics method: Support self-delivery (direct mail) or Shopee US Recruitment Department official logistics (SLS).

✅ Language requirements: Product titles and descriptions must be in English.

(2) Shopee US Recruitment Department fee structure

Commission: 2%-6% (different for different categories).

Transaction fee: 2.24% (credit card/PayPal fee).

Logistics fee: If using Shopee US Recruitment Department official logistics (SLS), the fee is lower than USPS/FedEx.

(3) Shopee US Recruitment Department traffic support

New seller discount: No commission for the first 3 months (some categories).

Shopee US Recruitment Department advertising subsidy: New stores can receive $50 advertising money (must meet GMV targets).

Flash sales/second kills: High-potential sellers can apply for platform promotion resources.

3. Shopee US Recruitment Department USA vs. other platforms

Comparison items Shopee US Recruitment Department USA Temu Amazon Shein

Difficulty of entry Low (supports cross-border sellers) High (invitation required) High (brand/compliance required) High (supply chain advantage required)

Commission rate 2%-6% 5%-10% 8%-15% 10%-20%

Logistics method Self-delivery/SLS Fully managed (Temu is responsible for logistics) FBA/self-delivery Self-built logistics

Payment cycle 7-14 days 15-30 days 14 days 10-15 days

Suitable sellers Small and medium-sized sellers, Southeast Asian/Chinese cross-border sellers Factory-type sellers Brand sellers Sellers with strong fast fashion supply chain

4. Goods suitable for sale on Shopee US Recruitment Department USA

🔥 Hot-selling categories (2025 data):

Fashion apparel (women's clothing, sports shoes)

Household items (small furniture, storage)

3C accessories (mobile phone cases, charging cables)

Beauty and personal care (affordable skin care products, wigs)

Mother and baby toys (educational toys, baby clothes)

⚠️ Carefully selected categories:

High-value electronic products (easy to return/complex after-sales service)

Large furniture (high logistics costs)

Food/health products (strict FDA supervision)

5. Advantages and disadvantages of entering Shopee US Recruitment Department in the United States

✅ Advantages

Low threshold: suitable for small and medium-sized sellers, no monthly fee.

Traffic bonus: less competition than Amazon, still room for growth.

Southeast Asia linkage: can simultaneously expand into markets such as Singapore and Malaysia.

❌ Disadvantages

Low brand awareness: American consumers are more accustomed to Amazon/Walmart.

Slow logistics timeliness: direct mail mode has a long delivery cycle (7-20 days).

After-sales challenges: The return rate is high, and the customer service system needs to be optimized.

6. Suggestions for entry

Multi-platform layout: You can operate Shopee US Recruitment Department, Temu, and Amazon at the same time to reduce the risk of a single platform.

Optimize logistics: Consider using Shopee US Recruitment Department SLS or US overseas warehouses to increase delivery speed.

Accurate product selection: Refer to TikTok/Google Trends popular products to avoid red ocean categories.

Compliance operation: Ensure that the products comply with US regulations such as FDA/FCC to avoid being removed from the shelves.

Summary

Shopee US Recruitment Department's US site is still in the investment expansion period, suitable for cross-border sellers with high cost-effectiveness and light logistics. Although the traffic is not as good as Amazon, the commission is low and the entry is simple, which can be used as a supplement to the multi-platform strategy. It is recommended that sellers combine their own supply chain advantages to test the US market potential of Shopee US Recruitment Department.