Interpretation of Shopee’s new policies in 2025: Commission adjustments, return rules and seller res

Policy update highlights:

Commission structure adjustment (effective from January 2025)

High GMV sellers (monthly sales of more than 50,000 US dollars) will have their commissions reduced by 0.5%-1%, but new sellers will have their commissions increased by 1% in the first three months (the platform explains this as an anti-"store group" strategy).

An additional 0.3% "after-sales guarantee fee" will be levied on fashion and 3C categories to improve the return experience.

Stricter return policy

Indonesia and Vietnam sites implement a mandatory "7-day no-reason return" policy, and sellers must purchase official return insurance (about 0.5% of the order amount).

Stores with a false return complaint rate of more than 5% will be restricted from participating in promotional activities.

Localized compliance requirements

Thailand sites require food and cosmetics categories to provide FDA-certified electronic labels.

Malaysia imposes a digital tax on imported goods (the tax rate for low-value goods LVG is 5%).

Countermeasures:

Use Shopee Official Logistics (SLS) to reduce return costs.

Adjust pricing strategies to include additional costs in product costs.

Apply for compliance certification in advance to avoid the risk of product removal.